What’s Meant by Earned, Owned, Paid and Social Media?

Social media has spawned a whole new vocabulary. When I was starting out there was advertising and public relations. You paid for advertising and public relations — or publicity — was free (of course, it’s never free because a company as to pay people to generate PR).

I keep coming across the terms Earned, Owned, Paid and Social Media. So thanks to Business Wire for this schematic that describes what each term means.

I guess public relations comes under earned media coverage, whereas advertising is categorized as paid, the way it always has been. Do you agree with these definitions? What words would you add or delete in each quadrant?

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