Like many bloggers, I accept guest posts. But I can understand why Google recently stirred up such a brouhaha regarding its policy about guest posts when I read the inquiries from bloggers who would like to submit an article to Write Speak Sell.
I will share several of these pitches below but first you might be interested in Google’s own take on guest posting in this recent video from the official Google blog.
Essentially, Google will frown on guest posts that are “spammy” with too many links to low-value sites. But most of all — and this relates to all website content — Google will punish poorly written posts.
Would You Write Like This?
In recent weeks, I’ve received the following inquiries:
I have wrote an article on ‘How can employee surveys increase productivity’ and I feel it would suit your site wonderfully. Please let me know if you are interested.
I have been reviewing your site and what look like your most popular posts and think I have some twists to those that your readers would like. I am a guest blogger and I wanted to write you real quickly to see if you would be willing to look at some topic ideas that I have for your blog “Write Speak Sell”. I have been writing for blogs for a few years now and I feel like I have some interesting ideas that you may really like.
(Health publication) is interested in contributing a guest post to writespeaksell.com. We would be open to contributing any blog that would be of interest to your readers.
What’s Wrong With These Pitches?
First, the pitches are poorly written, so why would I want to publish a post from these writers? Note the grammatical error in the first pitch, “I have wrote (sic) an article…”
The three pitches went on to suggest topics that have absolutely no connection to my areas of interest: social media, employee engagement and branding. I don’t write posts about employee productivity, healthcare and travel.
This is hard to believe, but none of the authors included any contact information or websites where I could check out their companies.
Problogger announced a few weeks ago that it would no longer accept guest post submissions. It gave what I thought was a vague reason. But it became clear why when Google announced its policy about guest posts. Possibly Problogger had gotten a heads-up.
I will continue to publish guest posts on my blog but only if I feel the content will be of value to my readers. Please read my Guest Article Guidelines if you are interested.
Do you accept guest posts for your site? Will you continue to do so now that Google is clamping down on guest posts that it considers are of poor quality and spammy? Please leave a comment in the box below. Thanks.