You learned how to tie your shoelaces in kindergarten, or maybe you were very bright and your parents taught you when you were three or four.
So for all these years, you’ve been doing it the same way as I have – and it’s wrong. I learned this just a couple of days ago from a BloombergBusiness video.
I’ve practiced tying my walking shoes several times and it’s far superior to how I did it before. Learning to do this most basic task a new way shook up how I’ve been thinking about things.
Here is a demo of how to tie your shoes going forward (preceded by a brief commercial).
Are You Stuck in a Rut?
There is always a lesson to be learned to improve our lives and our businesses. Why do we persist in doing things the same way when they don’t produce the results we want? We’re on automatic pilot when it comes to our service and product offerings.
If what you’re offering is not selling enough, why not change your strategy? Years ago I worked for the Commonwealth of Puerto Rico. We promoted rum because all the excise taxes collected in the U.S. on the sale of rum reverted to the Puerto Rican treasury. So it behooved the government to get more people to drink rum – more rum, more taxes.
But studies showed that most Americans thought rum was too sweet. That’s because they associated rum with Rum and Coke made with brown rum. But white rum is not sweet. In fact, in taste tastes against vodka and gin, white Puerto Rican rum always came out on top.
So we mounted a major promotional campaign. Advertising alone wasn’t going to work. We had to get consumers to taste white rum to see how wrong their perceptions were. We also developed tie-ins with other consumer products companies. For example, we created the “Teetotaler “ – white rum with ice tea and then traveled around the country doing tastings for consumers and retailers.
I always marveled at the looks on faces when people tasted white rum – in martinis (yum), or paired with tonic, water, and soda. Over time Bacardi (a rum made in Puerto Rico) became the best selling brand in the white liquor category.
What’s New With You?
What’s new in your business – or is it the same old, same old? I should talk. What have I done lately that makes me the great authority? I’ve sure been thinking about my business – and how much I want to invest my time and resources into it as I slide into retirement.
But I’m not ready to throw it in just yet. So what do I want to do to make some money and have some fun?
What are you going to do to shake things up? Did you try tying your shoes the new way? Isn’t it better? No more loose laces on the treadmill or tripping you up on your run. There’s always a better way if you’re on the lookout for it.