Anyone who came of age in the late 1980s and early 1990s can remember the time when bulky cellular phones only existed in the upper echelons of society, and computers were box-shaped, white, and played games like Oregon Trail and Minesweeper.
Nobody could have predicted the explosion of digital devices today. There are even watches with Internet connectivity. The cell phones, tablets and laptops used for mobile web browsing are incredibly sleek, lightweight and compact.
Some 5.2 billion people own mobile devices with access to the Internet. So, if you aren’t using mobile technology you are missing an opportunity to engage and sell to your target audiences.
We’ve completely upped our technological reach while downsizing our hardware, and that trend that is going to continue indefinitely with no end in sight and no limits or restrictions on how much faster we can go and how much more information will be accessed on mobile devices.
Some Astounding Stats
The mobile market of today is incredibly robust. Whether you’re an average user looking to promote parties and trips through the use of apps, or a businessperson looking to leverage social networks to make money, going mobile is undoubtedly in your best interest. These stats* tell you why:
- Some 5.25 billion people own a mobile phone, comprising three quarters of the entire world’s population. And this number is expected to grow exponentially in the coming years.
- By 2015, experts estimate that there will be more mobile phone subscriptions on the planet than actual people. Keep in mind: We have over 7 billion people on this planet!
- Out of the roughly one billion Facebook users, 57% access the site through their mobile devices.
- In the United States alone, nearly 50% of all mobile plans are smartphones. This means there are millions out there accessing the net via their iPhones and Androids and other sophisticated devices.
* Sources: Facebook, Nielsen, ComScore
Mobile Connectivity is Good for Business
While it’s unrealistic to think that shopping malls, grocery stores and clothing retailers will be shut down by a heavy influx of Internet shoppers, specifically mobile shoppers, the reality is that foot traffic is down and net-based sales are up. If you’re a businessperson looking to venture into online marketing, then going with a few solid mobile methods can help you to reach an active audience that’s more engaging and more willing to watch your advertising.
Learning how people interact with mobile devices can put you in prime position to increase profits and to grow your brand.
Using mobile technology can help you to connect with a larger, more engaged audience:
- Mobile versions of social sites, such as Facebook, allow your posts and other updates to be viewed directly on a friend or fan’s News Feed, thus alerting them of your activity no matter where they are. Google+ offers a mobile app that enables up to nine people to join a Google+ Hangout for a group video chat.
- Facebook offers features that can be leveraged in the mobile market such as promoting your page posts as targeted ads or using the Sponsored Stories feature. LinkedIn ads are targeted to members by industry and other demographics as are recruitment ads. Twitter offers Promoted Tweets to advertisers.
- Mobile viewing requires producing high quality content to attract and keep visitors returning to your site. You will also need to be sure your service or product offerings are of high quality to gain market share more quickly.
The mobile market is growing so quickly that many marketers are scrambling to keep up. The speed and convenience of mobile browsing draws in millions of new viewers every month.
Today’s mobile market is vast, active, engaging, and ready to log on to check their social updates and messages at any given time.
The good news is that you don’t need much to join the game at this point. With the right apps you can begin tailoring your content for the mobile market and open up a brand new sales funnel for your products and services.
Stanna Johnson is a member of the editorial team of Qwaya, a Facebook campaign monitoring tool.